The pandemic accelerated a situation that would have been inevitable. The boom in online sales is here to stay, even in clothing. Young people are already used to it: even before, many looked at the clothes in the store but then bought on their smartphone. In addition, Covid has also changed the way of dressing: in times of smartworking, formal clothing gives way to a comfortable and sporty style. You need to know how to respond to new needs: today a nice suit is also worn for going out. Prospectively, online sales will still be at the top of everything, but large shopping centers will remain fundamental, as they are irreplaceable for understanding the type of customer.
