The general results of the research "source Packaging Première 2020 - milan" fair photograph areas, in particular fashion and jewelry, which tend to be linked to tradition and more interested in protecting the corporate image than in innovation and change.
Certainly companies must find a balance between the need for cost containment and the new needs of the market, first and foremost attention to sustainability. With this in mind, we therefore speak of transversal packaging, suitable for containing different and lighter products, with prints that may be of lesser value but which still ensure a result at reduced costs that is not too different from those obtained with more sophisticated and economically expensive techniques. Another trend that has been present for some time is the need to create cross-sectional and single-material shopping bags. The need to reduce the presence of plastic in packaging in favor of bioplastics and recycled plastics is also confirmed, a field where research is very active, as well as in that of paper (preferably from certified forests), cardboard and alternative raw materials, such as paper derived from processing waste. Colors are largely bound to respect the corporate image: thus, if in general the "non-colors" prevail, from white to black passing through all the shades of gray - alongside which, however, pastel shades are imposing - a wide range of colors, however, animates haute de gamme packaging. Finally, one of the trends that promises to be winning for the future is the tactile, material aspect of the packaging, with a focus on embossing. As far as jewelry is concerned, the special and intrinsic characteristics of the jewel, rich in beauty and emotions that last over time, are destined to underline important moments and of which the packaging is also often preserved, which must therefore be at the height of the product. In jewelry, the packaging must immediately communicate the feeling of exclusivity and enhance the characteristics of the content, which must be admired in every detail and in all the flashes and facets of the gems.
Packaging intended for e-commerce deserves a separate discussion: certainly different and lighter than that intended for boutiques, but which will be able to communicate the preciousness and beauty of the content with equal immediacy.
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