Design watches become cult

Historical designers and contemporary designers in collaboration with the big brands give life to watches destined to become iconic.

The clocks in the history of humanity have marked not only the minutes and hours, but the days, years, decades. Their technical and stylistic evolution has kept pace with the events of every era, marking changes in aesthetics and technology along with time. Design is, by definition, the ability to design objects by combining technical-functional aspects with aesthetic ones, and when great designers put their signature on them, designer watches become real cult objects.